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Viral Gooey Cinnamon Rolls with Heavy Cream (Easy Upgrade)

Close-up of a soft, gooey cinnamon roll with heavy cream icing dripping down the sides onto a white plate.

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Make incredibly soft and gooey cinnamon rolls using a simple hack that soaks store-bought dough in heavy cream. This method guarantees a moist, decadent pastry perfect for brunch or dessert.

Ingredients

Scale
  • 1 can (13.2 oz) refrigerated cinnamon rolls (with icing)
  • 1/2 cup heavy cream (or heavy whipping cream)
  • 2 tablespoons unsalted butter, melted
  • 2 tablespoons dark brown sugar
  • 1 package cream cheese frosting (from the can)

Instructions

  1. Preheat your oven to 375°F (190°C). Lightly grease a 9×13 inch baking dish.
  2. Separate the refrigerated cinnamon rolls and place them in the prepared baking dish. Do not remove the icing packets yet.
  3. Pour the heavy cream evenly over the unbaked cinnamon rolls, ensuring the cream settles between and around them.
  4. In a small bowl, mix the melted butter and brown sugar together until combined. Drizzle this mixture over the rolls.
  5. Bake for 20 to 25 minutes, or until the rolls are golden brown and cooked through. The heavy cream will create steam, keeping them moist.
  6. Remove the dish from the oven. While the rolls are still hot, open the icing packets and spread the frosting over the warm rolls. The heat will melt the frosting into a luscious glaze.
  7. Let the rolls cool slightly before serving warm.

Notes

  • For extra decadence, add a sprinkle of cinnamon sugar over the rolls before baking.
  • If you prefer a thicker frosting, prepare a simple cream cheese frosting separately instead of using the packet.
  • These rolls stay exceptionally moist for up to three days when stored covered at room temperature.

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